INSPIRATION

The hypnotising eccentricity of Salvador Dali’s landscapes, the classical precision of Italian masters and the timeless creative genius of all things monochrome, the designer Fornasetti, were all key influences behind Sasha’s design. 

All new designs start with research, a mood board and a journey to the past. Sasha scans through her archives of vintage prints, botanical encyclopaedias, and bookmarks. At the start, this process seems like a chaos of unconnected references but with a few pins and cups of coffee, the mood board starts to tell the story. 

Inspired by the works of Italian master Fornassetti and the British fashion designer Alexandra Mcqueen, Sasha has discovered her unique voice in elegant, graphical black and white motifs. Nothing goes past this delicious and timeless aesthetic. 

By choosing black and white illustrations Sasha subtracts colour from the equation and invites the beholder to focus only on shape and texture, light and shadow. By eliminating colour we are left with the essence of the image, with nothing left to distract us.

There is also ageless elegance in a black and white duo that can withstand the test of time which is so important for Sasha when creating her designs.

…perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away… 

Antoine de Saint-Exupéry